Simpler,Easier and a lot Less Expensive
Posted by Rob Hardesty on 25th May 2016
You won’t get very far in business without cash. After all, you can’t pay your bills with IOUs from your customers.
But even profitable businesses can find themselves without enough cash to operate. It all comes down to timing: Do your customers pay you before you have to pay others?
To ensure that you don’t get caught in a crunch, watch out for these common cash flow mistakes:
Online reviews can be great for small businesses. They help build trust with potential customers and improve your search ranking. But with the good can also come the bad: negative reviews. If it happens to you, don’t panic. With the right response, a critical comment doesn’t have to be a disaster.“If someone does give you [...]
Local SEO can be a huge boon to your small business—if you know how to take advantage of it. With the rise in smartphone usage, search engines like Google have adapted to provide results relevant to the searcher’s geographic location. For example, when someone types a search term like “landscaping,” they’ll see a list of [...]
As a small business owner you take time to train employees, create perfect products and look into new services you can offer. But how often do you quality test your business? These three simple steps will help you assess how well your business is meeting the high expectations you set for yourself. Define what “good quality” [...]
When you think about growing your business, things like adding new products lines or expanding into new markets probably come to mind first. But there’s an important step you should take before leaping into any of those options.“What we see over and over is companies that have not defined the audience they are trying to [...]
You want to grow your small business, but you’re not quite ready to expand with a new location or hire more employees. What can you do? Consider networking.Networking can be an effective tool for growth, especially for service providers. Connecting with businesses that offer complementary services creates opportunities to recommend each other for work, according [...]
Mastering support requires the experience of knowing just what to say and the wisdom to recognize the best way to say it.Don’t let the thousand-mile view fool you, though. Communication is hard. It’s made harder when you’re trying to make the mundane memorable.While the good, the bad, and the ugly of customer service gets most [...]
We use stories to connect with other people. Think about that inspiring teacher, that colorful client or that charismatic friend of yours who gives entertaining toasts at social events and seems to live a charmed life.We use stories to connect with other people. Think about that inspiring teacher, that colorful client or that charismatic friend [...]
The U.S. Small Business Administration takes the traditional approach, suggesting that writing a comprehensive strategy is one of the most important first steps a new business owner can take. A formal business plan should project three to five years in the future, “outlining the route a company intends to take to reach its yearly milestones, [...]
No small business owner spends time perfecting their email marketing strategy and sending sales emails just for fun—it’s all about the bottom line. Here’s how to make your sales emails as effective as possible:Make it personal. Don’t start by talking about your business. Instead, focus on your customer and establish a personal connection right away. [...]