Loading... Please wait...
Simpler,Easier and a lot Less Expensive
Blog
3 Simple Tips for Writing Your "About Page"
3 Simple Tips for Writing Your "About Page"By Jessica SwansonDid you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just [...]
Increase Average Sales via Credit Cards
How To Increase Your Business's Average Order Size By 40%By Jeanne Grunert How would you like to increase your businesses’ average order size by 40% just by making one small tweak in your payment processing system? Doesn’t that sound great? The first step is to make sure your small business accepts credit card payments.The infographic [...]
Finding the Best CRM for Small Business
Finding the Best CRM for Small BusinessChoosing small business CRM software is not easy. There are literally hundreds of options, and what works for one business, may not work for others. In this article we outline what we feel are the top 3 CRM options for small businesses.Below you will find a summary [...]
Free Business Tools
In my past post, Free Small Business Tools, Apps, and Platforms, I highlighted dozens of business tools needed to get your small business up and running.In this post, I want to share with you some of my favorite FREE marketing tools. Again, the most important point that I want to make is that it doesn’t [...]
Video - Customer Testimonials
There's no need for a studio budget, or expensive equipment to film your big debut for your website or YouTube channel. Use your smartphone. Be sure to keep your phone stable, and monitor the audio and lighting to capture quality video. You can film from your office, while you're on the go, or with a [...]
Employee Confidentiality Agreement - How It Works
Employee Confidentiality Agreement - How It WorksBy David Waring An employee confidentiality agreement is similar to a non-disclosure agreement. The difference is that a confidentiality agreement is with employees and contractors, where a non-disclosure agreement is with other firms.An Employee Confidentiality Agreement Can Help Retain Secret Information: First, the simple act of signing the agreement [...]
Managing Negative Reviews On-Line
I am going to disagree with a small portion of the advice given in our previous article, Online Reviews – Small Business Owners Guide. Specifically, I don’t like the section on dealing with negative reviews. This section relies on an often quoted article by Mike Blumenthal which gives the following basic advice: Take Responsibility For the [...]
Samll Business and Hewalthcare
Benefits are like music to employees' ears--and keeping them healthy helps your business stay strong. If you can, offer a health care plan that works for both of you. Small businesses that have less than 50 full time workers can utilize The Small Business Health Options Program. Available through the federal and state health insurance [...]
Selling - Conversations & Commitments
When you boil selling down to its fundamental elements it is two things: conversations and commitments. This is as true for a complex sale as it is when you sell your teenager children on cleaning their rooms (or they sell you on why they haven’t).Prospecting is the act of starting a conversation. It’s a conversation [...]
Writing Good Ad Copy
Obviously, you have an amazing product or service. You just need to get the word out so that people know about it.Sure, you could shout from the rooftops about all the amazing benefits your customers would receive if they purchased your product or service.Or, you could put together a sales page. But, if your sales [...]