Apps - Gotta have one...

How many mobile apps do you currently use? No matter how you slice it, apps have been growing in popularity since they emerged on the scene, and app use has exploded in the past couple of years.

According to a Nielsen study, people use an average of 26 apps and spend around 25 hours on them monthly. So, why not consider creating an app for your brand? And no, you don't need to be a science fiction-loving developer with an appetite for gadgets to get one. There are loads of online options to guide you.

Why an app?

• Mobile is where it's at. Couple your mobile-friendly website with an app to grow brand awareness and increase your mobile sensibility.
• Keep customers close. Ditch the punch card and create a loyalty program to improve customer engagement.
• Money, money, money. Monetize your app with revenue-generating ads or in-app purchases.
• Marketing madness. An app is your stage to market directly to customers 24/7.

We've said it before (and we'll probably say it again and again): Mobile is where every business owner needs to be. So, stop dragging your feet and mobilize your marketing.