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Building Small Business Credit History
You probably know that your small business has its own credit score separate from your personal credit score, but that might be as deep as your knowledge goes. If that’s the case, you wouldn’t be alone. “Business credit scores right now are where personal credit scores were a decade ago; they are still very much [...]
Small Business Media Relations With Big Impact...
Don’t be discouraged if you don’t feel you have the time or resources to invest in a full media relations program. Use these tips to build one that’s small but mighty that you can manage on your own.Make a list. Create a list of media outlets and journalists that cover your industry. A good place [...]
How to manage margins
As a business owner, if it is costing you more money to create your product than you are making when you sell it—you have problems. But how do you calculate your ideal profit margin? And once you do so, what are some ways to maximize it easily?First off, what is profit margin? It is the [...]
Estate Planning/Succession Planning for you small business
Without an estate plan, a small-business owner can leave behind a big hassle for his or her family. Though it’s generally not something most of us want to talk about, Ben Franklin was right when he declared, “In this world nothing can be said to be certain, except death and taxes.”So, just like you’ve taken [...]
Working with Freelancers
Bogged down with so many tasks that you feel like you’re going to collapse? Or does the sound of starting a new chore you don’t love make you break out in hives? Find a freelancer to help. You may be surprised to learn that affordable extra hands are easy to find online. The tough part [...]
Content Marketing for Small Business
Search engines are smarter than they used to be. Once upon a time, all a small business needed to get to the top of Google or Bing was a lot of keywords stuffed onto a web page. Today’s search results—and today’s website visitor—expect more value from websites. This is a great opportunity to engage your [...]
A/B Testing
As a small business owner, you make critical decisions every day, and the buck stops with you. But what if you aren’t quite sure if the move you’re about to make is the right one? Should prices be raised or lowered? Will the new marketing message work? Should your website’s checkout page be redesigned? A [...]
5 free SEO tools
Search engine optimization (SEO) has been, and will continue to be, an important strategy for every company looking to drive traffic to their website. Most small businesses have limited resources, budget and expertise to incorporate SEO into their strategy, so this is where the help of a few free tools comes into play. By using [...]
Winning Over Difficult Customers
Small businesses are loved because of the personalized service they can provide. But what happens when a customer shows up with a list of demands longer than the mighty Mississippi? Unfortunately, it’s not uncommon for an oddball request to push the boundaries of the owner-client relationship.When demands are made, remember these tips: Don’t blow a fuse. [...]
Co-Op Advertising
What if you could share (or completely eliminate) advertising costs without having to jump through hoops or sign up for things you don’t want or need? You can. Consider co-operative advertising. Never heard of it? You’re not alone. According to an IAB/PwC study, most small retailers are unaware of this option.Co-op advertising is offered by [...]