Testimonials build Trust - and Sales

We use stories to connect with other people. Think about that inspiring teacher, that colorful client or that charismatic friend of yours who gives entertaining toasts at social events and seems to live a charmed life.

We use stories to connect with other people. Think about that inspiring teacher, that colorful client or that charismatic friend of yours who gives entertaining toasts at social events and seems to live a charmed life.

Most likely one characteristic they all have in common is their ability to tell a compelling story. What does that mean for your small business? The more you can incorporate storytelling into your marketing, the more memorable it will be. And when people remember your business in a positive light, they will seek you out and keep coming back.

One obvious but often overlooked way to do so is through your customer success stories, which can be leveraged using video or text quotes in your marketing materials, on your website, and by enabling reviews on Facebook.

“There’s nothing that will build more credibility with prospective customers than for them to know that you have worked with someone like them, and you understand them,” said Chris Smith, founder and creator of the agencyThe Campfire Effect.

For more ideas on how you can transform stories into profit, attend the Manta webcast “Social Marketing: Turn Your Story into Sales.”