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Marketing Your Business By Bringing Technology In-Store
When it comes to retail, it goes without saying that the Internet has brought a lot of opportunities. However, while opportunities are plentiful, buying via faceless machines has also caused a breakdown in the personal experience for shoppers. When shopping in traditional brick-and-mortar stores customers are presented with items that might compliment their purchase, be [...]
Building a business identity
Your small business has her very own personality.And her personality certainly isn’t set in stone and beyond your control.In fact, it’s completely up to you how you present your small business personality to your prospects, customers, and clients.Start by defining the exact experience you want to give your customers. In other words, what’s the personality [...]
Joininh the Better Business community
Becoming accredited by the BBB offers big benefits to small businesses. The key term is “accredited” rather than join”. A company must apply to become accredited with a local BBB. Not all companies are accepted, and those that do must operate with integrity to keep their accreditation. Because not every company can be accredited, [...]
Dont Fear The SEO
You’ve heard about SEO.Maybe you’ve read a few articles about SEO.You may even know what the SEO acronym stands for.But, once you truly understand the enormous potential of search engine optimization, your marketing strategy will never be the same.Search engine optimization is one of the most powerful and worthwhile marketing strategies for the frugal small [...]
Closing Your Books on The First Half Of 2014: What Now?
Closing Your Books on The First Half Of 2014: What Now?By Barbara WeltmanJune 30 is the end of the second quarter in 2014 for most small businesses that operate on a calendar year; July 1 starts the third quarter. Now is the time to assess your results year to date, reassess your projections for the [...]
Dealing with Small Business Cash Flow issues
More than half of all microbusinesses routinely face cash flow struggles, according to a study from the Corporation for Enterprise Development (CFED). Some of the problem is because of lack of financial savvy; some is the result of inaction. If you routinely face cash flow challenges, you gain control over the situation with these 3 [...]
The benefits of ethical business
Businesses have to follow the law and the law is black and white. Being ethical in business is a choice and the rules are often in the gray area. Understanding what it means to be ethical in business, and realizing the rewards, can start you on the road to establishing guidelines in your company.What it [...]
Remove Your Customer’s Roadblocks
Remove Your Customer’s RoadblocksBy Jessica SwansonI love witnessing good marketing first hand.I was driving my kids to school today and noticed a very large sign in the window of our local music store.Free Guitars…inquire withinEven though I don’t play the guitar, I took notice.Is this store just handing out free guitars to anyone who walks [...]
Kissing Frogs or Princes
Kissing Frogs or PrincesBy Jessica SwansonWhen I woke up this morning I look a quick peek at my “to-do” list and noticed that I had 25 phone calls to make.So, naturally I started organizing my file cabinet and fiddling with my website ….you get the picture.It’s when I found myself dusting my “already-dust-free office” that [...]
Postcard Marketing
Try Postcard Marketing for Direct Mail SuccessBy Jeanne GrunertWhat type of marketing produces a measurable, accountable and data-rich transaction that can help your business assess its marketing ROI with accuracy – and provide a viable list of interested customers for future marketing? Direct mail remains a viable marketing tactic, especially for small businesses marketing to [...]