Content Marketing for Small Business

Search engines are smarter than they used to be. Once upon a time, all a small business needed to get to the top of Google or Bing was a lot of keywords stuffed onto a web page. Today’s search results—and today’s website visitor—expect more value from websites. This is a great opportunity to engage your customers by sharing more about your products and services through content marketing.

Content marketing is a bit like having a TV station and a newspaper dedicated exclusively to your business. (In a good way—no negative stories here!) If you’re DIY-ing your small business’ marketing, you can develop good content in as little as half an hour a week by setting up a company blog.

Take a few minutes each week to share a few paragraphs, a photo or a video on your blog. Don’t overthink it. Here are a few things your clients would love to learn in your company updates:

* New or improved products or services

* Specials or sales that customers can take advantage of

* A video tour of your space or an introduction to your staff

You’ll be surprised at how simple it is to produce content about your business. Who knows, you may even enjoy it!