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The Humanity of Marketing

Good marketing is more than analyzing data, A/B testing and targeting the perfect audience. Now, don’t misunderstand, all of those things are important. But the one thing that shouldn’t get lost, yet often does, is the human connection. Not only is it the preeminent thing that gets us through life, but it can also boost [...]

Apps - Gotta have one...

How many mobile apps do you currently use? No matter how you slice it, apps have been growing in popularity since they emerged on the scene, and app use has exploded in the past couple of years.According to a Nielsen study, people use an average of 26 apps and spend around 25 hours on them [...]

Marketing with a heart (Co-branding with a charity)

We hear a lot about email marketing, word-of-mouth marketing, social media marketing and so forth. And, yes, those are all good (and necessary), but there’s another form of marketing that often goes unmentioned—and it’s one that comes from the heart: cause marketing. This old, but underused, marketing method can help raise the bar and take [...]

The Marketing Message

Deliver a marketing message that resonates with your target audience and leads to a specific action. Seems simple enough, right? Yet, many small business owners miss the mark. Remember, at its core, a marketing message should speak directly to the audience and explain how your company, product or service has value for them—often as a [...]

Email Marketing Tips

Anyone who has tried to perfect an email marketing campaign knows that wrangling a quality email list is what digital marketing dreams are made of. Lists are generally tough to come by—and even tougher to mature. Unsubscribes and high bounce rates haunt marketers, so what’s the best way to grow (and maintain) a healthy list? Keep [...]

Defend against Hackers

Hackers. It’s a word that evokes fear in the mightiest and the tiniest of companies. Everyone is at risk. And everyone needs security that rivals Fort Knox, as well as crystal clear employee messaging about the dos and don’ts to ensure data is protected.According to an IBM study, 95 percent of business cyber attacks are [...]

Rewards Programs

It’s no secret that rewards programs are effective for businesses, both large and small. Repeat customers are rewarded and sales go up—everybody wins. But sometimes it’s tough for smaller businesses to give big discounts or appeal to their customer base all of the time. So why not join forces and unite with other businesses, and [...]

Garage Entrepreneurs - The New Normal?

Garage Entrepreneurs - The New Normal?By Barbara WeltmanIt used to be that when a business started up, the first thing the owner did was rent commercial space in an office, a strip mall, or factory (depending on the type of business activity). Then it became fashionable, post-Apple’s founding, to start in a garage (hence the [...]

Marketing Strategy

Set Your Sights on a Marketing StrategyBy The Manta TeamIf you don’t take aim, you won’t hit your target. This, according to Stuart Atkins, author of Small Business Marketing: A Guide for Survival, Growth, and Success, is why it’s essential for any small business owner to develop a strategic marketing plan. “Without a marketing strategy, [...]

It'll Never Happen to You, But What if it Does?

t'll Never Happen to You, But What if it Does?By Barbara WeltmanDramatic traumatic events, like the Oklahoma beheading at the Vaughn Foods front office on September 25, is not likely to happen in your company, but what if the unspeakable should happen? Maybe something less dramatic but still traumatic could happen.Can you avert a crisis? [...]

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