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Simpler,Easier and a lot Less Expensive

Free Business Tools

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In my past post, Free Small Business Tools, Apps, and Platforms, I highlighted dozens of business tools needed to get your small business up and running.

In this post, I want to share with you some of my favorite FREE marketing tools. Again, the most important point that I want to make is that it doesn’t TAKE money to MAKE money.

In fact, every single marketing tool below is 100% free for the taking! And, truth be told, you could market your small business quite effectively using only a combination of these tools, apps, and platforms.

Obviously, the list is a bit overwhelming, so there’s no need to get crazy and implement everything all at once.

Pick and choose the tools that will work best for you and your small business.

And, always remember, if you are paying money for ANY small business or marketing tool, there’s most likely a free alternative.


OFFLINE MARKETING MATERIALS

If you would like to create offline marketing materials, there are a number of companies that offer free options.


Logo Garden
Logo Creation
Make a free logo in 8 minutes.
COST: FREE


Vista Print
Business Cards
Receive 250 business cards for no cost.
COST: FREE


Lucid Press
Printable Newsletters
A simple, free solution to newsletter creation
COST: FREE


Brother
Printable Brochures
Design and print professional brochures.
COST: FREE


CUSTOMER AND INDUSTRY RESEARCH

To fully identify the needs of your clients and customers, market research is crucial. You must recognize what problems your customers face and how you can offer the perfect solution.


Bizstats.com
Business Stats and Financial Data
Find financial information about other companies in your field.
COST: FREE


Free Lunch
Economic, Demographic and Financial Data
Download important data about your market.
COST: FREE


Ask Your Target Market
DIY Market Research
Send surveys to your list or post on Facebook, your website, or blog.
COST: FREE


InboxQ
Answer Questions
Answer or browse real-time questions related to your industry.
COST: FREE


SURVEY, POLLING, AND QUIZ TOOLS

Surveys, polls, and quizzes can be a fantastic way to find out more about your industry, target market, and existing customers.


SurveyMonkey
Online Surveys
Create and publish online surveys in minutes.
COST: FREE


Flisti
Online Polling
A free and easy-to-use polling tool.
COST: FREE


QuizBox
Online Quizzes
Create simple quizzes for your blog or website.
COST: FREE


COMPETITIVE RESEARCH AND MONITORING TOOLS

It’s vital to appreciate who your competitors are and what products and services they are offering. These tools will help keep an eye on your competition.


Alexa
Website Data
Provides information including traffic stats, related links, and SEO.
COST: FREE


Follow.net
Competition Monitoring
Follow everything your competition does online.
COST: FREE


SimilarWeb
Competitive Traffic Sources
Discover your competitors’ search, display, and referral sources.
COST: FREE


Spyonweb.com
Competitive Resources
Discover what resources belong to the same owner.
COST: FREE


SEO TOOLS

Search engine optimization (SEO) is one of the most important components of your overall marketing plan. These tools will help you optimize your website so that it will rank better in the search engine result pages.


Microsoft
SEO Toolkit
Improve the relevance of your website in search results.
COST: FREE


SEO Automatic
SEO Tools
Great a free set of tools to help your SEO efforts.
COST: FREE


SEO Audit
SEO Analysis
Analyze your website and receive data and optimization tips.
COST: FREE


Yoast
WordPress SEO Plugin
All-in-one solution to optimize your WordPress site.
COST: FREE


KEYWORD RESEARCH TOOLS

Keyword research is the process of finding popular search terms and using them to optimize your website so that it ranks higher in the search engine results pages.


Google Keyword Planner
Keyword Research
Research popular search terms and keywords found on Google.
COST: FREE


Ubersuggest
Keyword Suggestions
Get thousands of keyword suggestions in under a minute.
COST: FREE


Wordtracker
Find High-Performing Keywords
Reveal high-performing keywords in minutes.
COST: FREE


Google Trends
Trending Topics
Explore trending search topics with Google Hot Searches.
COST: FREE


LINK MANAGEMENT TOOLS

Link management is the process of organizing and maintaining a website’s reciprocal links. It’s especially important to have a variety of links pointing back to your website to ensure that others find your content valuable.


Ahrefs
Backlink Checker
Discover how many websites are linking to yours.
COST: FREE


Link Prospector
Build Links Faster
Uncover the links that will improve your rankings.
COST: FREE


MOZ
Search Engine for Links
Perform competitive link research and explore backlinks.
COST: FREE


WEB ANALYTIC TOOLS

Web analytics is the measurement, collection, and analysis of web data in order to understand and optimize the effectiveness of a website.


Siteliner
Website Analysis
Check for duplicate content, broken links, and internal page rank.
COST: FREE


HubSpot’s Marketing Grader
Website Analysis
Analyze your website and receive tips to improve your marketing.
COST: FREE


Google Analytics
Online Traffic Analysis
Analyze and optimize your website traffic.
COST: FREE


Google Webmaster Tools
Make Your Site Google-Friendly
Get data, tools, and diagnostics for a healthy, Google-friendly site.
COST: FREE


Click Meter
Link and Click Tracking
Monitor, compare, and optimize your marketing campaigns.
COST: FREE


SOCIAL MEDIA TOOLS

Every small business needs to have a social media presence in order to reach more prospects, leads, and customers. These tools simplify and enhance the social media marketing process.


HootSuite
Social Media Dashboard
Manage all your social media accounts from one location.
COST: FREE


Social Oomph
Social Media Productivity
Schedule updates, find people to follow, and monitor your activity.
COST: FREE


Social Mention
Social Media Search Engine
Search user-generated content such as blogs, comments, and news.
COST: FREE


Buffer
Social Media Sharing
Share content with your audience at the best possible times.
COST: FREE


Klout
Social Media Influence.
Discover your influence and compare with others you may know.
COST: FREE


Social Media Image Maker
Resize and retouch your social media images
COST: FREE


PUBLIC RELATION TOOLS

There’s no better way to spread the word about your small business than through a public relations campaign. Here are a few tools to help you accomplish that goal.


Google Templates
Press Release Templates
Browse through dozens of press release templates.
COST: FREE


Free Press Release
Press Release Distribution
Submit your release to Google News and other search engines.
COST: FREE


Pitch Rate
Media Matchmaking
Connects journalists with topic experts for free media coverage.
COST: FREE


Help a Reporter Out
Become an Expert Resource
Become a resource in your field of expertise for reporters.
COST: FREE


LOCAL MARKETING TOOLS

If you own a local small business, here are a few marketing tools to help get the word out in your particular area.


Local Marketing Source
Local Keyword Tool
Research and generate keywords for your website.
COST: FREE


Neighborhood Scout
Neighborhood Lookup Tool
Compare neighborhood characteristics.
COST: FREE


BrightLocal
Compare Local Competitors
Comparison between you and your top Google+ Local competitors.
COST: FREE


Moz Local
Online Business Listing
Find out how your business is listed among popular search engines.
COST: FREE

CONTENT DEVELOPMENT AND MANAGEMENT TOOLS

Content marketing is the creation and curation of valuable content (written, audio, video or graphic), in order to acquire and retain customers and clients.

SEO Gadget
Content Strategy Tool
Plan a content strategy using keyword research and audience size.
COST: FREE


Portent
Content Idea Generator
Generate titles and tips for your content.
COST: FREE


Content Forest
Title Tool
Enter a keyword to generate 5 titles for your content.
COST: FREE


Content Gems
Customize Content Topics
Provides custom topic suggestions based on your keywords.
COST: FREE


CONTENT AGGREGATION TOOLS

Content aggregation is the act of collecting content from a variety of different sources and publishing them to your audience through your website, blog, or social media.


Symbaloo.com
Content Aggregation Dashboard
A simple dashboard that aggregates all forms of important content.
COST: FREE


ProtoPage.com
Content Aggregation Dashboard
A bookmark-style dashboard that aggregates important content.
COST: FREE


Scoop.it
Content Aggregation
Delivers a continuous stream of relevant content.
COST: FREE


Feedly.com
RSS Reader
Easily access and read blog content by URL, title, and topic.
COST: FREE


WRITTEN CONTENT TOOLS

The following tools will help you become a better writer as you publish and promote your written content.


Diploma Guide
Online Writing Classes
Sign up for free writing classes offered by top universities.
COST: FREE


Copyscape
Plagiarism Checker
Detect duplicate content and check if your articles are original.
COST: FREE


Grammarly
Grammar Checker
The leading online English grammar checker.
COST: FREE


Word2CleanHTML
Clean Formatting
Convert Word documents to clean HTML formatting.
COST: FREE


Keybr
Improve Typing Skills
An online program designed to enhance your typing skills.
COST: FREE


BLOGGING TOOLS

Blogging is one of the best ways to engage with your audience, establish yourself as an authority, and boost your website rankings. Here are a few tools to enhance your blogging experience.


Feedburner
RSS Feed
Allow readers to subscribe to your blog’s RSS feed.
COST: FREE


Guest Post Labs
Guest Query Generator
Enter specific keywords to find guest blogging opportunities.
COST: FREE


MyBlogGuest
Guest Blog Post Opportunities
Free community that connects guest bloggers to blog owners.
COST: FREE


WP Editorial Calendar
A Blog Editorial Calendar
See all your posts and drag and drop them to manage your blog.
COST: FREE


AUDIO CONTENT TOOLS

If you enjoy creating audios for your audience, the following tools are incredibly helpful.


Audacity
Audio Editor & Recorder
Audio recorder and editor.
COST: FREE


Free Conference Call
Conference Call Software
Conference call software for small businesses.
COST: FREE


SoundCloud
Audio Hosting
Host up to 2 hours of audio for free.
COST: FREE


Podbean
Podcast Hosting
Host your podcast so your audience can easily access it.
COST: FREE


iTunes
Podcast Hosting
Host podcasts on the most highly-ranked audio site.
COST: FREE


VIDEO CONTENT TOOLS

If you’re a video producer, you will find many of these tools vital to your overall success.


Camstudio
Screen Recording Software
Record your computer screen.
COST: FREE


Any Meeting
Webinar Service
Host free webinars for up to 200 attendees.
COST: FREE


Rawshorts
Powerful video intros for your products and services
COST: FREE


YouTube
Video Hosting
Host your online videos.
COST: FREE


Caption Tube
Create YouTube Captions
A simple tool to create captions for your YouTube videos.
COST: FREE


Vsnap
Personal Video Messages
Record personal video messages to your clients and customers.
COST: FREE


VISUAL CONTENT TOOLS

If you enjoy creating pictures, graphs, charts and infographics, you need to tap into these helpful tools.


Free Images
Stock Photos
The leading source of free photos.
COST: FREE


PicMonkey
Photo Editor
Easily edit and resize your photos online.
COST: FREE


Easel.ly
Create and Share Infographics
Create and share professional-looking infographics.
COST: FREE


LucidChart
Create Online Charts
Create flow charts, diagrams, UML sketches, and ER models.
COST: FREE


Haiku Deck
Simple and inspiring presentation software
COST: FREE


Prezi
Create Engaging Presentations
Create engaging, interactive presentations.
COST: FREE

Article Source: http://www.shoestringmarketinguniversity.com/free-small-business-marketing-tools-apps-platforms/