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Simpler,Easier and a lot Less Expensive

A/B Testing

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As a small business owner, you make critical decisions every day, and the buck stops with you. But what if you aren’t quite sure if the move you’re about to make is the right one? Should prices be raised or lowered? Will the new marketing message work? Should your website’s checkout page be redesigned? A good way to decide is an A/B test.

An A/B test takes a portion of your customers (or audience) and divides them into two groups—control and test—for a defined period of time. The test group gets the new price, new message, etc., while the control group continues with the existing one.

For an A/B test to be successful, you should establish a benchmark to measure the test against. Benchmarks could be things like total revenue, number of times your marketing email is opened, or the number of customers who complete a purchase on your website. That way, when the test is complete, you will have measurable results that will give you confidence to move forward with the plan.